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Family practitioners see millions of patients every year.
This number explodes when you add in all of the family members, friends and caregivers who accompany patients to their appointments. If you start to add in all of the hospital admissions and outpatient visits…
You get the idea. A huge CAPTIVE AUDIENCE of consumers who prefer to get their health information from their doctor in a format they can easily access and share with others.
While digital media is essential in communications today, it can often exclude the very people you need to target, those with LOW HEALTH LITERACY, POOR EDUCATION, or INADEQUATE SOCIAL SKILLS. Yet we know that this segment of society will visit their doctor at some point during the year.
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